Sole Purpose is a 2 part creative piece of work, compromising of a book and a short 2 minute video.
Both the book and video capture the essence of an adventure, which during its course helped inspire the creation of LANX.
The 112 page book documents Marv’s (LANX Founder) six month shoe adventure, on which he visited 10 countries, countless shoe designers and manufacturers, looking for and finding creative inspiration for the LANX brand and shoe designs.
He set off on his journey to have the best time of his life, enjoy some crazy nights out along the way, and to learn everything he could about making footwear.
Like the late and great American actor John Candy, he used planes, trains and automobiles (and even a floating unicorn) to find his way across; Hong Kong, Indonesia, Philippines, Japan, China, Vietnam, Cambodia, Thailand, Sri Lanka, India.
“Let everyone else call your idea crazy . . . Just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.” Phil Knight, Nike Founder
Books, laces, gift cards and shoe care products are non-refundable and can not be exchanged.