The sun was out, the stands were full, and the energy at Twickenham was unreal. This weekend, we were proud to be part of Harlequins Rugby’s Big Summer Kick Off (BSKO): an event that brings together the best of English rugby, live music, big names, and now, LANX.
A PROPER OPPORTUNITY
BSKO is one of the key fixtures in the rugby calendar, and being there right in the thick of it was massive for LANX. Twickenham, the home of English rugby, is a place packed with history, pride, and atmosphere. To have our team and our products on display in that environment felt like a full-circle moment.
We met with some of the sport’s biggest names, including Ben Kay, former England international and Rugby World Cup winner, and caught up with fans who know what proper footwear looks like.
THE LANX SHOE SHED V2: FIRST OUTING
BSKO also marked the official unveiling of the LANX SHOE SHED V2, our revamped event setup, redesigned from the ground up for smoother service, sharper visuals, and a bigger impact on the road.
This new version of the Shed made its debut in style and will be heading across the country this summer for more events, giving more people a chance to see, try, and get to know LANX.
From Harlequins supporters to rugby newcomers, the feedback was unreal. People loved the boots, they loved the story, and most importantly, they got what we’re about.
ONWARDS FROM TWICKENHAM
Huge thanks to Harlequins for having us, and to everyone who stopped by the Shed, tried on a pair, or simply came over for a chat. We left Twickenham proud, inspired, and buzzing for what’s next.
Events like this are about connection, being face-to-face with the rugby community, and having real conversations and interactions with people who live and breathe the sport.
The LANX SHOE SHED V2 is hitting the road, and this was just the first stop. Keep your eyes peeled, we could be setting up near you soon.
