We’re proud to announce that Will Greenwood, England rugby icon and Lancashire lad, is now officially part of the LANX family as brand ambassador.

What started as one man, one dog, and one truck has turned into a global adventure. After hitting rock bottom, Bobby set off from Wigan with nothing but grit, purpose, and a plan to drive to Australia. Along the way, he found new love, new life, and it's made one hell of a story.

Sophia's love for florals, embroidery, thoughtfully styled pieces and genuinely wearable looks is the perfect lens through which to see our women's collections. She wears things with intention, dressed for a festival, a countryside walk with her dog, or simply to elevate her everyday, and that's the kind of storytelling LANX was made for.