We’re proud to announce that Will Greenwood, England rugby icon and Lancashire lad, is now officially part of the LANX family as brand ambassador.
Born around the corner from LANX, Will’s career speaks for itself: World Cup winner, Lions veteran, and a proper gent.
He’s worn the shirts, scored the tries (31 for England), and helped shape a golden era in English rugby. Now, he’s joining us on the next leg of our journey, helping fly the LANX flag in stadiums, clubhouses, and everywhere in between.
This partnership isn’t just about sport, it’s about shared pride, local heritage, and moving forward with purpose. With Will on board, we’re lacing up for a bold new chapter.


Will Greenwood:
“I’m excited to be an ambassador for LANX: a brand with big ambition, and a real connection to the rugby world. There’s something special about working with a team that values quality, and I’m looking forward to what we’ll build together over the coming seasons.”
Marv, LANX Founder, adds:
“Bringing Will Greenwood on board as a LANX Brand Ambassador is a proud milestone for the brand. He’s a true legend of the game, with roots that run close to home. Will’s achievements on the pitch speak for themselves, and having someone of his calibre represent LANX helps solidify our growing presence within the rugby community. It’s a partnership built on shared values and local pride.”
PROUD TO SUPPLY
WE ARE LANX
LANX exists to inspire a sense of adventure, big or small. We seek it out in everything we do and create. Since 2018 we have been dedicated to crafting proper shoes, for both men and women, handmade and built to last. Welcome to our shoe adventure...
