WILL GREENWOOD

LANX BRAND AMBASSADOR

OUR LANCASHIRE LION

23.05.2025

We’re proud to announce that Will Greenwood, England rugby icon and Lancashire lad, is now officially part of the LANX family as brand ambassador.

Born around the corner from LANX, Will’s career speaks for itself: World Cup winner, Lions veteran, and a proper gent.

He’s worn the shirts, scored the tries (31 for England), and helped shape a golden era in English rugby. Now, he’s joining us on the next leg of our journey, helping fly the LANX flag in stadiums, clubhouses, and everywhere in between.

This partnership isn’t just about sport, it’s about shared pride, local heritage, and moving forward with purpose. With Will on board, we’re lacing up for a bold new chapter.

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AN EVENING WITH WILL GREENWOOD / TICKET-Ticket | LANX Proper Men's Shoes

THE STORY BEHIND

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Will Greenwood:

“I’m excited to be an ambassador for LANX: a brand with big ambition, and a real connection to the rugby world.
There’s something special about working with a team that values quality,
and I’m looking forward to what we’ll build together over the coming
seasons.”

Marv, LANX Founder, adds:

“Bringing Will Greenwood on board as a LANX Brand Ambassador is a proud milestone for the brand. He’s a true legend of the game, with roots that run close to home. Will’s achievements on the pitch speak for themselves, and having someone of his calibre represent LANX helps solidify our growing presence within the rugby community. It’s a partnership built on shared values and local pride.”

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WE ARE LANX

LANX exists to inspire a sense of adventure, big or small. We seek it out in everything we do and create. Whether it be setting up an event, walking up a hill, a trip down the pub, or making progress in the workplace; an “adventure” is what you make of it and it is there for the taking.