Leicester Tigers x LANX

Leicester Tigers x LANX

Posted by LANX Group Limited on

Holding the record for the most premiership titles, we are very proud to be collaborating with leading Rugby Union team - Leicester Tigers.

After months of collaboration, we have created the ‘Alfred’ brogue, now available to buy in the Leicester Tigers club shop. The brogues have been carefully crafted with the dual branded logo on the sole, heel laser etch, green stitching on the welt and green leather lining… along with a collaborative shoe box.

The ‘Alfred’ brogues are the official player issue shoes for 2022/23 and have also been approved by Steve Borthwick, the head coach, who is also a Lancashire lad.

Marco Vaghetti, founder of LANX Group Limited - launched in 2018, commented: “Myself and the LANX team are thrilled to be working with Leicester Tigers. Many of our staff are huge rugby fans, me included, and it gives us great pride seeing our shoes worn by the English champions and some of the finest rugby players in the world. A quality shared by LANX, Steve Borthwick and his squad of players is our shared passion and energy, working hard as a team to deliver amazing end results.”

Mark Davies, chief revenue officer at Leicester Tigers, said: "We are pleased to welcome LANX as a new Official Supplier for the players. Their bespoke and stylish footwear ensures quality and comfort for our players. We also look forward to launching the bespoke Leicester Tigers design across the club soon.”

The shoe's namesake comes from Preston-born Tigers player and cobbler - Alfred Hind, a man we found after working with the Leicester Tigers club historian and thought resonated with our Lancashire based shoe brand. Alfred was one of the best all-round amateur sportsmen of his day. He represented Cambridge University in rugby, cricket and athletics. Even with being able to run the 100 yards in 9.8 seconds, his most outstanding feats were on the rugby field, Hind made 127 appearances for Tigers from 1899, played for the Midlands against New Zealand on his home ground and played twice for England. He played in the first three games of the British tour in 1903 while uncapped at national level.

The "Alfred" brogue is available to purchase in the Leicester Tigers club shop and online - click here to purchase

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