• Remove any dirt or dust with a brush or damp cloth, and allow the shoes to dry completely. Remove the laces for easier access to all areas of the shoe.

• Use a clean cloth or applicator to apply a thin, even layer of shoe cream to the entire surface, including the welt and heel. Work the cream into any creases or areas of abrasion. 

• Let the shoes sit for a few minutes (5-10 minutes is often recommended) to allow the cream to penetrate and nourish the leather. 

• Use a horsehair brush to blend the cream into the leather with firm, circular motions. 

• Wipe away any remaining cream with a clean, soft cloth, such as a microfiber cloth. 

• For a higher shine, repeat steps 4 and 5 or apply a wax polish after the cream has been absorbed. 

• Put the laces back in and you're ready to go. 

Tips for Oiled and Waxed Leather:

• It's better to use a thin layer and reapply if needed than to oversaturate the leather. 

• Some oiled leathers may require specific products or methods, so it's best to consult the manufacturer's instructions.

• Before applying any new product, test it in a hidden area to ensure it doesn't affect the colour or finish.