A good pie doesn’t need fuss. Just decent ingredients, made with heart, and someone behind the counter who knows your usual. The same goes for good footwear.
Back when LANX first launched, the 1985 Collection was the founding men’s range, our solid foundation to start building something timeless. Clean silhouettes, premium materials, and Lancashire DNA as standard.
Now, the 1985 Collection is back. Restocked, refined, and ready to go. Just like the Friday Pie Day ritual that inspired this campaign, it’s built on consistency, community, and a bit of northern charm.
Set against the rolling hills of Lancashire with a soundtrack of till bells, shuffling brogues, and muttering northern chatter, the 1985 Collection is a modern classic with vintage credentials.
1985 represents LANX perfectly: the turning point from smart to casual, the vintage yet nostalgic styling, the deep browns and earthy tones, and more importantly, the year that LANX Founder Marv was born. It's the amalgamation of these things that went into naming the range ‘1985’ - classic yet familiar, comfortable yet outgoing, never boring, and never out of style.
1985: LANX’S FOUNDING RANGE
Think of the 1985 Collection as LANX’s original recipe. Classic styles, made with enough structure to smarten you up during the week, but enough charm to last through the weekend’s antics. Expect full-grain leathers, a sturdy cemented construction, and rubber soles built for more than just standing still.
You’ll spot the details too: Lancashire Rose broguing, burnished toes, and our signature orange leather insole. That last one’s a nod to a chatty monk Marv met in a Cambodian temple, who wished him luck while dreaming up the idea for LANX. A touch of good fortune stitched into every step. Each pair is a tribute to our roots, our values, and the journey that brought us here.
SOMETHING FOR EVERYONE
Our 1985 boasts a bit of everything: classic brogues, sharp oxfords, rugged chelsea boots, and sturdy derby boots. No matter your preference, this collection has an answer.
SHIREBURN & MAUDSLEY
Our classic Oxford shoes. Sharp enough for big days, solid enough for everyday. Ideal for weddings, workdays, or when you just need to smarten up and step out.
BAYLEY & SETTLE
Hardy Derby boots made for working and wandering. Easy to dress up, but never too precious to dress down. These are your go-to all-rounder boots.
HOGHTON
Chelsea boots with backbone. Clean lines, quality leathers, and the kind of comfort that’s perfect for busy weeks and lazy weekends alike.
Classic styles with proper LANX character. Perfect for the office, ideal for the pub. This is a range that has that sweet spot of smart-casual sorted.
A CAMPAIGN ROOTED IN RITUAL
To mark the restock, we headed to Swales café in Clitheroe. A local institution: vintage wallpaper, bright red booths, and pies hot enough to steam your glasses. Three mates, one ritual: Friday Pie Day.
They’re from different walks of life, but under the table, they all wear the same shoes. LANX 1985s, worn in, worn proud. Just like their pie order, there’s something there for everyone.
TRADITION THAT STILL FITS
The 1985 Collection is proof that good design doesn’t need to change; it just needs to be made well, worn properly, and appreciated over time. Whether you’re chasing down the Friday lunch special or heading to the office via the scenic route, the 1985 Collection is made to go the distance.
Call it a coincidence or divine timing, our 1985 restock lands on Yorkshire Day. Naturally, we seasoned the campaign with Lancashire Sauce for that full-bodied northern flavour from the better side of the border.
