Last weekend we set up shop at The Game Fair, and to put it plainly, it was our biggest and best event to date. If you stopped by, thank you. If you missed it, here’s what went down.
From the moment the gates opened, it was clear we were in for a busy one. We brought along our brand-new V2 Shoe Shed, packed it to the rafters with our latest collections, resulting in the largest setup LANX has ever had at an event. We also brought our biggest crew yet. Every corner of the stand was buzzing, and we wouldn’t have had it any other way.
Of course, no LANX event is complete without a pint or two, and this year we took things up a notch. We introduced ‘The Cobblers Cock’, our Shoe-Shed Pub exclusive to The Game Fair, which served our very own LANX beer. A massive thank you to Bowland Brewery for creating our collaborative beer, The Cobbler’s Cock Juicy IPA and to Brindle Distillery for supplying us with G&T’s and Rum & Cocks.
Naturally, it went down an absolute storm. Beers were shared, tales were told, and boots were bought. A proper LANX experience, just as it should be.
Adding to the atmosphere, Sam from our factory team brought along a bit of tradition with our shoe-shine chair. Customers who bagged a new pair were treated to a shine while they sat back and admired their choice. A little polish, a lot of northern charm.
We want to give a huge thanks to everyone who came to see us. Whether you popped in for a browse, picked up your next pair, or just fancied a drink and a chat, we appreciate every one of you. These kinds of events remind us why we do what we do. The people, the stories, and the shared appreciation for proper, well-made shoes.
A big shoutout, too, to The Game Fair organisers. Pulling together an event of that scale is no small feat, and from where we were standing, it all ran like clockwork.
The Game Fair wasn’t just a highlight of our summer, it was a milestone in the LANX journey. It was a true sign of how far we’ve come since those early days on market stalls, and a reminder of how important it is to stay grounded and keep raising the bar.
So, cheers to new faces, familiar ones, and everyone in between. If you picked up a pair from the event, give them a good outing and don’t be shy about tagging us in your adventures.
