Behind the Scenes: The Making of LANX's "Life's a Beach" Summer Collection

Behind the Scenes: The Making of LANX's "Life's a Beach" Summer Collection

This summer, LANX is back, and we’re inviting you on a journey to the heart of British seaside culture with our "Life's a Beach" launch photoshoot. Shot against the rugged and windswept backdrop of Lancashire’s Fylde coast, this campaign captures the essence of summer in Lancashire—unpredictable, spirited, and filled with moments of joyous imperfection.



Embracing the British Seaside, Lancashire Style

Our two-day adventure was as real as it gets with seaside escapades. Imagine this: a car breakdown on a serene country lane, a cheeky seagull nabbing our chips, and the Lancashire wind turning our picnic into a flying spectacle. These aren’t mishaps; they’re the moments that make memories at the seaside unforgettable. This shoot embodies everything LANX stands for: authentic experiences, robust laughter, and shoes that truly keep up with life.


Showcasing the Stars of Summer

The spotlight shone brightly on our newest summer styles for women: the sturdy yet stylish Lytham boat shoe, the bold and adventurous Brockhall Chelsea boot, and the effortlessly chic Colne D-ring lace-up brogue. These are not just shoes; they are trusty companions ready to tackle anything a British summer throws your way. The shoot also reintroduced our classic favourites in new, vibrant seaside-inspired colours that echo the lively hues of beach huts and deck chairs.


Meet Our Dynamic Duo: Sophie & Duncan

Real-life couple Sophie and Duncan brought authenticity and a genuine sense of fun to the shoot. Their easy-going nature and genuine connection were perfect for showcasing the laid-back yet adventurous spirit of our collection. From breezy shots under Blackpool's iconic piers to quiet moments by the Mirror Ball, they lived out the little dramas and big laughs that make British summers so memorable.



Capturing the Spirit of Summer

Led by the talented Rosie Woods and Patrick Tillard, our team captured the true spirit of our "Life's a Beach" collection. Through candid photography and dynamic videography, we not only showcased our footwear but also the spontaneous, unscripted moments that define a true Lancashire summer by the sea.



Experience the Adventure with Us

Get ready for an exclusive look behind the scenes with our upcoming video embedded right here in the blog post. You’ll see all the antics, outtakes, and stunning Lancashire scenery that make our photoshoots as fun as they are authentic. This is your invitation to dive into the summer with us, to feel the sand between your toes and the wind in your hair, all while looking effortlessly stylish.



Step Boldly into Summer with LANX

Mark your calendars for May 9th when our "Life's a Beach" collection hits online and in our Whalley store, and our Manchester store soon after. Ready for whatever summer has in store, LANX shoes are here to make every step an adventure. Whether it’s tackling the tides or strolling through the streets, our shoes are crafted for those who dare to live vibrantly. Join us this summer, and let’s make it unforgettable with LANX, where every step is a story waiting to happen.


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