One night, in a sleepy village nestled in the Ribble Valley, a footwear company made a wish to spread Christmas cheer to the people of Whalley. A mysterious sight began to unfold: wooden reindeer, hand-crafted with care and delivered in the dead of night, appeared on doorsteps across the village.

So, what is this mysterious “LANXY” Reindeer…

For the last 12 months, Gordon has been busy hand-making all 100 of the LANXY Reindeer that were mysteriously dropped around Whalley last night. Typically only making around a dozen each year for friends and family, Gordon kindly put a lot of hard work into this special order, which he has sustainably made by hand using wood, sticks, logs, pinecones and anything else he could forage and upcycle from around his workshop, located in the Ribble Valley, Lancashire. 

For the last 6 months, Michael, the LANX resident videographer, joined Gordon in his workshop to capture each stage of this project, as he meticulously assembled each rustic wooden reindeer by hand. See video at the bottom of this page.

LANXY is our way of saying Merry Christmas to the residents of the hometown of LANX, using a charming hand-made gift much like our footwear, to spread festive cheer to our local community around Whalley, and to bring everybody together by adding some Christmas magic to the season. 

Spread some cheer and get involved in our LANXY competition…

To be in with a chance of winning a pair of LANX boots, a LANXY reindeer and a donation of £500 from LANX to your chosen UK registered charity, head over to the LANX Instagram and follow the instructions on the behind-the-scenes video of what went on the night LANXY visited Whalley. We will announce the competition winner and their charity via the LANX Instagram page on Monday 9th December 2024.

Donate

LANX has already donated £500 to the LANXY Go Fund Me page collection and we ask that others kindly consider donating to the charity collection. The competition winner will select the charity on Monday 9th December 2024, and this will be announced via the @lanxshoes Instagram page. To top up the £500 LANX has already donated to Charity head over to the Go Fund Me page.

Merry Christmas from Gordon and all the lanx team!